Starting designer Reed Krakoff brands independent

On August 30, the designer Reed Krakoff and other investors acquired the same name brand company Reed Krakoff Incestments LIC, reportedly worth $ 50 million, while Reed Krakoff as the brand's Creative Director, has the largest number of shares, and Mark Ein and Mitch Rales in the brand investment management fund. Reed Krakoff are very high and could see Reed Krakoff brands through the first stage of development, you will enter a new phase of expansion. Why expensive designer handbags PRADA

Reed Krakoff design

Reed Krakoff was founded in 2010, including handbags, watches, jewelry, shoes, clothing and other integrity categories, currently in operation with two independent stores, and approximately 130 points of sale worldwide, distribution partners including Saks and Bergdorf Goodman and other high-end stores. In the new stage, Reed Krakoff, opened its new independent store, located at 34th Street showroom, displayed an independent accessory area.

Reed Krakoff

Reed Krakoff bags product currently is the company's main source of sales, accounting for about 70%, garments accounted for 20%, market participants estimated Reed Krakoff annual sales of about $ 45 million, not the new year operating cost as much as $ 30 million. First Lady Michelle Obama wore the dress he designed to participate in the presidential inauguration, got on the cover of Vogue, for Reed Krakoff brings infinite glory as well as fashion. Reed Krakoff Incestments LIS Valerie Hermann, Chief Executive, said the company in the next two years will surely add new stores, the most important thing is based on the United States market, but he said that if Europe or China there is a good chance will not want to miss.

Valerie Hermann said the company does not currently have debt problems, so you can accelerate its expansion, but probably won't hurt their brands in order to blindly expand honors, she and Reed Krakoff had reached a consensus on this point. In the near future, there will be an unprecedented, Reed Krakoff explained: "I believe that every step we take is correct, once the acquisition is completed, I will go to work every day, which I was happy about. "

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